|
|
| |
 |
| |
| The Deloitte/JumpStart Team intends that an earlier publication date next year (January 2008) will provide greater scope for formal market research. In the pipeline is the identification of, and subsequent association with, a research partner – so as to tailor JumpStart to meet the realistic and quantifiable needs of its niche audience and to cogently deal with questions posed by advertisers in this regard. |
|
|
 |
|
| |
Benefits of Jumpstart |
| |
| Reach |
The school system makes it possible to target 540,000 Grade 12 learners and teachers in 6,000 high schools countrywide. This is an enormous reach for which JumpStart is unrivalled. Indeed, JumpStart is a publication without yardstick in the youth media and publishing industries. |
| Audience |
JumpStart’s target audience is national; male and female; multi-racial; and has an age- range of 16-24 |
| Value for ad spend |
JumpStart works out to a cost-to-advertiser of approximately 12 cents per copy |
| Readership |
JumpStart has the unique potential to attract up to five readers per copy, resulting in a total add-on readership of approximately three million people |
| Longevity |
A day-to-day reference material, JumpStart is an annual with enormous potential as a community empowerment resource |
| Guaranteed distribution |
A logistics company is tasked with ensuring JumpStart’s delivery directly to the doors of almost 6,000 schools throughout South Africa |
|
| |
| |
|
